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Q: Out of this 12 piece collection, which design is your favorite and why?Ī: I like the flag ones the best ( Blue Americana and Light Blue Americana). Sometimes things look better on the shirt rather than on my screen, which most of the time leaves me feeling pleasantly surprised. For this collection, I tried to make designs that would work with any color -some designs have a lot of colors within them so it was a little tricky, but the blend ended up telling a unique story of its own. Q: Once the shirt colors were picked did you feel like the designs came to life? Is it hard to match a design with a color?Ī: I have swatches of the shirt colors so I know what I'm working with beforehand, but it can always turn out differently once they are actually printed. So, this time around I already knew what direction I wanted to go in and felt good about it. Its kind of like messing around with your signature elephant, but once we did the first collaboration, it ended up being well received. For example, when working with you I get to create outside of the outline (no pun intended), which is the company's logo.

Also, the elephants I draw end up coming to life in a different way than I originally would have imagined. One is always more prevalent than the other and its fun finding that balance its like problem solving. Q: What is your favorite thing about collaborations like this?Ī: It's exciting to be able to create something different and I like the challenge of making two brands work together as one. I mainly drew (and draw) them because of my connection with the University of Alabama (that's their mascot, Big Al). *Another fun fact: I was glad to hear we'd be working with you again because I was already into drawing elephants. I also work from home and have my son around for daily inspiration. We go for walks a lot so I get a good amount of my style ideas from nature. When I look at my creations I think they have a 'Disney-esk' or whimsical quality to them, which helps develop their character and personality without even really trying. Its summer and we knew these colors would pop, so the designs tend to pick up on that intention. Everything is hand done first, which is a style I've re-developed over the past couple of years. Three fun facts: My family and I have a rescue dog named Maple, I've been with Lauren James since it started (2013) and a lot of people wear items I've designed, but don't know who I am!Ī: I'm always given a direction and then I kind of just run with it. Travis Gibbs, Art Director for Lauren James

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